Unveiling the All-New Kellogg’s Chocolate Muesli Experience

Making Breakfast chocolaty and how

Kellogg’s wanted to bring the most premium looking, indulgent and chocolaty breakfast experience that consumers just cannot say no to. The one-line design brief was to ensure it’s distinctive identity as a variant while leveraging the superiority of Kellogg’s in the Breakfast segment. Taking forward a winning design architecture of the brand and extending it to a new and exciting variant, DY delved deep into the heart of the brand.

Key Tasks

We had two major tasks to do. First, was to translate the superiority of Kellogg’s chocolate muesli visually on the packaging, establishing it as “the most chocolaty muesli”. Second, address the creative challenge of balancing out the health and nutrition associations with Muesli and indulgence codes of chocolate.

Inherent Opportunities

As a part of the design immersion process, we deep dived into a few brands in India and internationally to understand the category codes. Chocolate emerged as an intrinsic superfood story given the inclusions like nuts, berries, seeds and grains. Given it’s antioxidant profile, Chocolate in small quantities also leads to a health and nutrition story. We aslo realised from residual knowledge and consumer immersions that Chocolate uplifts mood and enhances positive emotions.

Design immersions gave us insights such as usage of metallic hues in packaging to connote royalty and regality while deeper shades of blue and purple cues premiumness, richness and luxury. The semiotic decode also revealed an extensive usage of such colours and imagery that cue temptation, wholesomeness and nutritional credibility apart from indicating the larger need of sustaining an active lifestyle as informed by the consumers.


Design Route

While addressing the brief and the challenge, we were to follow current visual language and hierarchy of the core range.Here the major challenge was to deep dive into the chocolate category and figure out catetogory code while being clutter breaking.

The design route involves a top shot of the muesli bowl with a spoon, capturing the breakfast moment at the table. The arrangement of chocolate chunks, fresh raisins, and pumpkin seeds is meticulous, creating an inviting visual feast. A close-up macro shot of the ingredients aims to evoke a moment of mindful indulgence and excitement during breakfast.

The regal purple hue chosen for the packaging embodies a sense of premiumness and royalty, while the addition of handmade watercolor textures enhances authenticity and imparts an indulgent quality. The overall design aligns with the brand’s existing visual language and hierarchy, ensuring a cohesive and distinctive identity for Kellogg’s Chocolate Muesli.

Innovative Packaging Design in India’s Edible Oil Market: A Recipe for Success

In today’s dynamic consumer market, where choice is abundant and consumer attention is fleeting, packaging design plays a pivotal role. It serves as the first point of connection between a brand and its audience, silently conveying the essence of what lies within. Within the realm of edible oils, a staple of every Indian kitchen, the significance of packaging design cannot be overstated. 

The Indian Edible Oil Market: A Flavorful Landscape
India’s edible oil market is as diverse as its cuisine. With an array of options ranging from mustard oil to sunflower oil and everything in between, it’s a market brimming with choices. In this milieu, consumer awareness and preference are paramount. 

The Power of Brand Awareness
The first step in the journey of selecting an edible oil often begins with brand awareness. Consumers are drawn to brands they recognize and trust. A strong and consistent brand presence in the market can significantly influence consumer choices. 

Systematic Brand Architecture: A Recipe for Clarity
Enter systematic brand architecture, a crucial ingredient in the branding mix. Brands like Gemini have set notable milestones by reorganizing their product portfolios. They’ve moved from a complex nomenclature to a streamlined approach. By opting for a single sub-brand for a range of products, they’ve made it easier for consumers to navigate their offerings.

The Science of Packaging: Beyond Aesthetics
Packaging design goes beyond aesthetics; it’s a blend of art and science. It’s about attracting consumers while instilling confidence in the product. 

Key Milestones in Packaging Design
Several key milestones mark the journey of packaging design for oil brands in India:

Visual Narratives: Brands are now crafting visual narratives that resonate with consumers. Elements like vibrant colors, imagery, and typography are carefully chosen to convey a brand’s essence.
Category Differentiation: Clear differentiation between oil categories such as health-focused, everyday, and specialty oils is becoming more prevalent. This helps consumers quickly identify the type of oil that suits their needs.
Health and Wellness Focus: With the increasing emphasis on health and wellness, packaging design often highlights the nutritional benefits of the oil. Nutritional information and certifications are prominently featured.
Innovation in Packaging Materials: Environmentally conscious packaging materials are gaining traction. Brands are exploring eco-friendly options to align with consumer values.
Consumer Experience: Packaging design also aims to enhance the consumer experience. Features like easy-pour spouts and resealable caps are designed with convenience in mind.

The Impact of Effective Packaging
Effective packaging design can significantly impact consumer choices. It not only communicates the brand’s values and benefits but also influences perceptions of product quality and safety. 

From Field to Table: Branding Insights for Horticare Specialists in India

In the sprawling landscape of the Indian agricultural market, a new category has emerged – the Horticare Specialist. Armed with global innovative solutions and inspired by the best scientific cultivation practices, these specialists are set to revolutionize the way we perceive horticulture. Their mission is clear: to help farmers achieve the highest potential of their crops, ensuring that nutritious food begins at the farm before it reaches our kitchen tables.

Understanding the Indian Horticultural Market
India’s horticultural sector is a vibrant and diverse landscape. With a climate conducive to growing a wide variety of fruits and vegetables, the country is one of the world’s largest producers of horticultural products. However, this potential is not without its challenges. Factors such as climate variability, pest infestations, and the need for sustainable farming practices have created a demand for innovative solutions.

In this context, the emergence of Horticare Specialists is a welcome development, promising not just products but a holistic approach to horticulture. They aim to address the unique needs of Indian farmers, helping them overcome challenges and achieve consistently high-quality yields.

What Does Horticulture Branding Entail?
The clients of Horticare Specialists believe that nutritious food begins at the farm. This perspective aligns perfectly with the increasing awareness among consumers about the origin and quality of their food. To create a successful brand in this market, several factors must be considered:

Consumer Research: Understanding the needs and preferences of Indian consumers is crucial. What do they value most when it comes to fresh produce? Is it pesticide-free, organic options, or something else? Conducting thorough consumer research helps tailor the brand’s offerings to meet these expectations.

Design Identity: A brand’s visual identity is often its first point of contact with consumers. The design of the logo, packaging, and promotional materials should reflect the brand’s commitment to excellence and trustworthiness. For Horticare Specialists, this might mean using imagery that conveys growth, freshness, and quality.

Product Range: Horticulture is a broad field, encompassing various crops and cultivation practices. The brand should curate a product range that caters to the diverse needs of Indian farmers. This could include solutions for pest control, crop nutrition, and irrigation.

Educational Initiatives: Empowering farmers is a core part of the Horticare Specialists’ mission. Creating educational resources, workshops, or digital platforms that disseminate best practices in horticulture can build trust and loyalty among the farming community.

Navigating the Competitive Landscape

The Indian horticulture market is not without its competition. To establish a strong foothold, Horticare Specialists must differentiate themselves:

Innovation: Continuous innovation is a must. The specialists should strive to stay ahead in terms of technology and product development. Whether it’s introducing new, eco-friendly pest control methods or advanced nutrient formulations, innovation will set them apart.

Sustainability: Sustainability is a growing concern among consumers and regulators alike. Implementing sustainable farming practices and ensuring that the brand’s products align with these values can be a powerful selling point.

Partnerships: Collaborating with agricultural universities, research institutions, and government bodies can provide credibility and access to cutting-edge research. This knowledge can be passed on to farmers, strengthening their trust in the specialists.

Localized Approach: India’s diverse regions have varying horticultural needs. A localized approach to marketing and product development can make the specialists more relevant and effective in different parts of the country.

Quality Assurance : Building a reputation for consistent quality is vital. Rigorous quality control measures, certifications, and third-party testing can reassure both farmers and consumers.

Pioneering Excellence in Horticultural Branding

One prime example of how innovative branding can transform an agricultural venture is the success story of Jivagro. This brand has mastered the art of connecting the farm to the table, and their journey is nothing short of inspiring.

With a commitment to securing the goodness of horticultural produce right at the source, Jivagro has set new standards in the industry. They have not only built a brand but also cultivated trust and a sense of partnership with farmers. Through their specialized products and continuous support, they empower farmers to grow high-quality fruits and vegetables that enrich our kitchen tables.

This success story serves as a testament to the power of thoughtful branding in the horticultural sector. Jivagro’s approach, which resonates with their clients’ belief that nutritious food begins at the farm, has contributed to their remarkable journey in the market.


The Horticare Specialist brand: Jivagro

Horticare Specialists enter the Indian market with a compelling mission – to secure the goodness of horticultural produce at the farm level. By carefully considering consumer needs, designing a resonating brand identity, and navigating the competitive landscape with innovation and sustainability, they have a promising journey ahead.

In a world where the connection between the farm and the kitchen is becoming increasingly important, specialists like these play a crucial role. They not only bridge the gap but also elevate the quality of produce, ensuring that every meal begins with the goodness of the farm.

Decoding the Impact of Product Packaging and Design on Consumer Decision-Making

In the world of marketing and branding, the first impression is often hailed as the most crucial. Your branding sets the stage for how your audience perceives your product and company. It’s the initial encounter that can make or break a customer’s interest. While many marketers agree on the significance of branding and packaging, some areas still remain a bit hazy, particularly when it comes to distinguishing between product design and product packaging. It’s not uncommon for people to assume these two elements are synonymous.

What is creative packaging design?
Packaging design gives your products an external look and feel that is equally appealing and attractive. Under the giant branding umbrella, packaging design is crucial because it is the first thing your consumer notices. And nobody likes going unheeded! Enticing packaging plays a vital role in attracting and retaining your customers and consumers. This is why we term it “creative”; the more creative, the better the perception of your brand. Business verticals like food, fashion, cosmetics, medicine, etc., have a broader scope to win their audience via attractive packaging and designs. Previously, this was a tedious work of art, but lately, a packaging design agency of expert designers has helped you match your design preferences and appeal to your potential audience.

What is product design?
Product design is the former step of product packaging. It is an amalgamation of structuring, engineering, and design. Here new products are designed, and already existing products get enhanced. However, these designs do not alter the entire mechanism of the effect. Product design caters to minor changes made without dismantling the fundamentals or the base. Unlike the one above, product design requires technical and creative prowess. However, brands now have the support of various product designing services in India to design functional yet aesthetically pleasing products.

How do product packaging and product design influence the audience?
Now that we know that both facets fall in different courts let us understand how they influence consumer choices. Despite the differences, packaging and design are equally essential to attract and sustain your brand identity and audience.

1. Helps you become the eye candy:
Improved design and packaging cater to the current trends of the industry. As a brand, this is one of your opportunities to attract your primary and secondary audience. If your brand theme and identity are showcased via packaging and product, people will perceive you as you wish them to. A clear brand image gets imprinted in the people’s minds, meeting their preferences and leaving them with the feeling of ‘luxury’ and ‘premium’.

2. Develops the ‘urge’ to buy:
Have you ever visited a store or website that urged you to buy their products? This is the role of successful design and packaging. Selling depends upon what you showcase, and make sure you put up a show for your audience! Creative packaging and product designs can ignite the urge to buy your products, resulting in economic profits and a tangible market position. Custom product packaging design services available these days can also assist you in attracting and impressing your audience.

3. Influences the ultimate decisions:
One survey claim that between 70% of purchases are made by customers within a store or market. They head out from home with the specific intention of purchasing certain goods. However, the majority of them never choose in advance the brand of a particular product they expect to buy. The ultimate choice is heavily influenced by the image that a product can create. The packaging and design of any consequence significantly impact how it is perceived. With a professional packaging design company brands can get alluring and functional enough packaging and designs that multiply the probability of purchasing the product.

4. Quality assurance:
Consumer study claims that consumers and customers already judge the quality of a product through its outer packaging and design. Therefore, your packaging and design reflect the quality of your products. Not only the quality but it also amplifies the credibility factor, thereby justifying the costs and expenses.

To wrap it up,
Packaging-design dependency and related buying-selling actions are based on your consumer and their psychology. Therefore, marketers emphasize the need to study potential audiences’ current trends and behaviours to meet their goals. A brand can achieve results with accurate study and appealing packaging designs. Different brands require different packaging and designing needs which can now be fulfilled by availing the many product packaging design services in India.