As a company that aims to impact businesses through design and design thinking, we end up hiring as diverse a talent pool as perhaps Ernest Shackleton did in 1900 for his expedition to the South Pole.
The ad for which simply stated,'Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.' Now, much like us, Shackleton too would’ve needed a sea of professionals for the mission. But instead of stipulating qualifications in terms of professional degrees, his ad clearly just sought people who’d be quite happy to take on what was perhaps the greatest challenge known to man. Or die trying.
Which brings us to that chap who flunked his 12th. Now impressive as college-dropouts tend to be in Silicon Valley folklore, what was really striking about this man was the out-of-syllabus response to his academic hiccup – he just went on build his first computer.
And that told us three things: a) Man is an original thinker, b) has solid temperament, and c) He could see even back then, that solutions often exist much beyond the defined problem. And that to us is pure gold, whether you’re leading a perilous journey to the South Pole, or an equally arduous expedition into an uncertain and unpredictable future.
We are DY Works. And while we happily hire engineers, system designers, gamers, economists, ethnographers, graphic designers, architects, developers and marketers, we were equally stoked to offer leadership of our digital endeavours to a guy who flunked class 12.
When it comes to looking at a brand or market situation, we sometimes find silos such ‘design’ ‘brand’ and ‘marketing’ too restrictive a place to start. As far as possible, we’d much rather start with the human being at the centre of all these efforts.
Our team of culture readers, behaviour translators, digital mavins, 3d animators, product designers, graphic designers, space designers, business strategists, word charmers, content writers, craftsmen and technologists ensure there’s always an original, human solution to address a brand problem or opportunity.
And the more diverse the challenge, the more it reflects our team.