Logo
×
What Would You do

If you walked into office one fresh morning and found someone else seated at your desk?

  • What did we do...

    Well, we try and make sure everyone’s desk does not become a personal fiefdom. And lest you start shaking your head in wonder, hey, smooth seas don't make for skilful sailors. Ergo, the more and varied challenges we face, the more we train ourselves to think inventively – with a clean slate every time.

    A substantial part of what we do at this company is designing change in behaviour. We dig deeper into the subconscious and unconscious mind of a consumer to define and insert new belief systems. Now without meaning to get biblical about it, the office desk hijacking is just us doing upon ourselves what we like to do unto others.

  • Now while conventional logic may not term this a happy work environment, it is in fact a good way to bring team members from different disciplines closer, for a richer and more efficient cross-pollination of ideas and experiences.

    Besides, whether human beings or businesses, nothing can be as dangerous as getting too comfortable in one’s ways. We have learnt to be comfortable about being uncomfortable. Both, in work and life.

    We are DY Works. We don’t merely design for behaviour, we actually design behaviour. For ourselves, for businesses, for the world. Sometimes, even before we get to our desks.

MESSAGE FOR CEOs:

KODAK, NOKIA, XEROX, YAHOO, BLACKBERRY, MYSPACE, HITACHI, POLAROID, TOSHIBA, SONY WALKMAN, NETSCAPE BROWSER. In other words CHANGE OR DIE.

When companies don’t move at the speed of change, consumers gradually move away from them. And when that happens, those companies end up in the obituary columns. Which is why we at DY Works look to keep human beings at the centre of business design. A user adaptive approach is how we maximise opportunities and keep businesses ahead of the curve. And of course, in the pink of health.

DYCODE

Uncover opportunities by zooming out before zooming in

DYSURPT

Question the question itself

DYSIGN

Outcome is not just a solution but an opportunity

BUSINESS + DESIGN

We operate at the cusp of management consulting and design thinking.

Our strengths lie in decoding cultural insights, disrupting markets and categories, and designing solutions for radical impact.

An amalgamation of a branding and a digital strategy agency, we make no distinction between business and design, online and offline, product and experience.

We pride ourselves in being multi-disciplinary thinkers who partner businesses to achieve high rates of growth and profits. (No matter how much the world changes.)