Decoding Culture. Unlocking Opportunities
We are a land of transposed solutions. We have not seen the economic power of innovation and have brought ‘as is’ everything from airports to management schools; automobiles to real estate. The opportunity of understanding the cultural context to modify behaviours and increase adoption are many.
We simply have to think different. We need to understand the cultural landscape of consumers and categories. At DY Works we use cultural inquiry to unearth belief systems to understand consumer behaviour.
Branding by Industry
- Real Estate
- Semiotic Decoding
- Ethnographic inquiry
- Belief Identification through cultural inquiry
- Consumer In-sighting for micro and macro spaces
- Innovation Strategies
- Strategy Workshops
- Market Penetration Strategies – Urban and Rural