A company’s logo is not just a visual mark but an important carrier of information that an organization wants to convey to its stakeholders. At DY Works, we specialize in transferring the organization’s essence into its unique visual identity.
Logo is the single most visible manifestation of the company within the target market. It is a visual road sign that offers clues about a company’s personality and character – a powerful marketing tool. The corporate identity logo is the ecosystem that includes signature fonts, colors and design language.
Today, the market is flooded with brands and it is imperative that the organization’s logo should contain a unique and specific meaning for the consumer to remember. The challenge here is to create a brand logo design that captures everything that a brand stands for into one design unit.
A brand is not merely its name or logo, but an entire ecosystem composed of products, communications and touchpoints. By using a rich visual language, a brand can directly and subliminally communicate a company’s values and strengthen the customers’ associations with the company.
A well-designed brand language ties the entire brand ecosystem together – be it products, communication or promotion. It conveys personality through compelling imagery and design style, leading to a consistent and authentic rendering of brand associations in the consumers’ minds
At DY Works, we partner with businesses looking for well-thought and meaningful strategy and design work. Connect with us to learn more.