Expertise

  • Brand Architecture

    Brand architecture, an integrated process of brand building is not just about graphics and hierarchy. It’s the establishment, management and marketing of brand relationships between a parent brand and a family of sub-brands.

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  • Brand Creation

    The nucleus of any brand, Brand Core forms the business rationale of a brand and represents what it stands for. The Brand Core is at the cusp of category gaps, consumer opportunity and the company/brand’s strengths. The brand core then defines the Brand Essence which is the soul of the brand. It defines the emotional hook that embraces the brand in the heart of its stakeholders. An added layer of personality gives definition to a brand in a unique manner.

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  • Brand Rejuvenation

    Every brand has a life cycle and suffers fatigue, especially in an ever-changing market where consumers have a wide array of options to make a choice. To thrive in such a competitive ecosystem, a company must reinvent itself even more frequently without losing relevance. We assist our clients in refreshing their brands without losing the essence of the brand.

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  • Brand Valuation

    “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.” – John Stuart, Chairman of Quaker (ca. 1900)

    Corporations are increasingly beginning to realize that a large part of their market cap is attributable to the value of the brand(s) they own – which is often more than the value of their tangible assets.

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  • Branding Workshops

    Finding the Brand Core through the Living Brand™ Workshop.

    We believe that brand creation is collaborative and we conduct workshops with client participation.
    We employ visual thinking tools to break out of the conventional rigid, linguistic, sequential logic; ignite alternative neural networks and arrive at innovative and breakthrough solutions.

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  • Building Brands Beyond Advertising Consumer Practice

    Branding is the new advertising. There was a time when high recall of advertising equalled higher sales. No longer. Given high clutter in media, advertising needs to be more and more memorable – and in the process sometimes moves further and further from the brand. We now have situations where viewers remember an ad frame by frame – but have absolutely no recollection of the brand or even the category.

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  • Building Brands Beyond Advertising Corporate Practice

    For corporate brands, whether B2B or B2C, advertising is one of the most expensive route to build a brand. There are smarter ways to build a corporate brand across stakeholders: Customers, Employees, Media, Industry Bodies, Regulators, Suppliers and others.

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  • India Entry

    With over 50 official languages and 500 regional dialects – India is a very different country in many aspects. Hence, understanding the Indian consumer as an individual microcosm is the single biggest challenge.

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  • IPO

    A strong brand can help you get a significant response from the investor community. We have worked with the companies such as Dabur, Nerolac and a host of SMEs, where their share prices have gone up significantly, after their corporate branding exercise.

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  • Packaging

    Food Packaging

    With the exceptional growth in packaged food industry (we have worked on approx 250 brands) and advent of international players; packaging, more than ever, has become a key influencer for purchase.

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  • Reputation Management

    To be able to influence the minds and lives of others you need a reputation; and marketers need to exercise this power as it directly and indirectly affects the business’s revenue. Reputation is an overall estimation in which an organization is held by its internal and external stakeholders based on its past performance and future expectations.

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  • Retail Branding

    A brand is the sum total of all the touchpoints with the customer. At DY Works – we strategically craft that in-person experience by embedding brand values and personality in the touchpoint while ensuring key messaging and functionality.

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  • Structure Design

    We believe that innovative solutions garner trials and market shares – disproportionately. We have worked on many innovative structures for Vim Bar, Santoor handwash, liquor bottles for Bacardi, Diageo, UB and ABD.

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  • Website Design

    Though the world has shrunk, it has also expanded multifold at the same time, thanks to the World Wide Web. And with the introduction of Web2.0, online presence management is rapidly gaining importance. The process of presenting and drawing traffic online is the new ‘IT’ thing for brands.

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  • SME’s & Start-ups

    Now that the economic rise of Asia has begun, It is our passionate belief that the SMEs of India (and China) will be the global conglomerates of the next decade.

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  • Brand Design

    Manifestation of the conceptual essence into a unique visual identity of the organization. Logo is the single most visible manifestation of the company within the target market.

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