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Trupti Haldankar

DY Works undergoes rebranding to offer human-centric business design

The new brand identity depicts DY’s new approach focusing on consumer-centric / user adaptive technique resulting from non-linear thinking

Brand strategy and design firm, DY Works, has pivoted to offering human-centric business design. A new identity was created to reflect DY’s internal transformation and the pivot. The new brand identity depicts DY’s new approach focusing on consumer-centric / user adaptive technique resulting from non-linear thinking. Thus, the irregular symbol with a slightly smaller circle represents design thinking solving continuous business challenges.

Talking more about the new approach, Alpana Parida, managing director of DY Works, said, “If you do the same things, you get the same results. Category after category is seeing disruptions – and customer satisfaction no longer guarantees loyalty. Businesses today need fans, not customers.”

Over the last one year, DY has worked with several clients across categories to offer successful, comprehensive business design solutions across technology, jewelry, processed foods, real estate and more. DY has a multi-disciplinary team of engineers, designers, gamers, product designers, behavioral scientists, sociologists, economists, and management consultants to offer a robust design thinking practice.

Source: brandequity.economictimes.indiatimes.com