With a change in the company's philosophy and identity, we recreated a website that represented the new dy

dycode

dy

Most agency or consultancy websites believe in showcasing either their best work or their process. The complete picture is missing currently.

The website acts as a crucial touchpoint in a potential client's journey with us, because the website reflects our work, our people and our ethos.

After an in-depth immersion, we realized that client communication happens at two levels with us - at the brand manager level and at the senior management level; but these stakeholders interact with websites differently and we wanted to make sure we catered to both categories.

dysrupt

Our study of the user's digital behaviors & the creation of the optimal user journeys helped us understand that work is not the only point of consideration for potential clients. We decided to land the user on a home page so that they see our new ethos, which is explained succinctly in a three-step process.

dy

We consciously chose not to provide the user with a navigational bar, so that they scroll through our approach, projects and highlights briefly. The user experience for all our website sections were inspired by this.

dysign

 
As a design-thinking firm, we focused on design that represented the amalgamation of business and design, keeping the human-centered approach at the centre of our strategy. We incorporated dynamic content forms such as Boomerangs, GIFs, animated illustrations to represent and reflect a fresh, younger and more dynamic dy. We also included familiar elements that a user has previously encountered on different interfaces, to make them feel at ease while browsing.
 

When you're so attached to a brand you're working for on an everyday basis, the challenge gets amplified because of the inherit bias. But at the end of the day, we are proud of the final product that defines us as people. - Arjun Panwar

Arjun Panwar

LET'S TALK

DY OFFICE

CALLING

Call
+91-22-40406767
  • mail
  • message
  • voice
  • JUST
  • Call
  • CALL

GET IN TOUCH

Location

DMA Yellow Works Ltd
G-01, B/2 Marathon Innova,
Lower Parel (W), Mumbai 400013

Call+91-22-40406767

MIND BLOGGING

Pop Culture

Early 20th century
India's vibrant
pop culture

RAJAN LUTHRA

An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.

Read More
facebook instagram linkedin googleplus tweeter YouTube

For business enquiries: info@dyworks.in

For careers:
careers@dyworks.in
+91 7898393893

© 2015 DMA Yellow Works Ltd