Nike recently unveiled Nigeria’s kit design for the 2018 World Cup, which is taking place this year in Russia. While paying subtle homage to Nigeria’s 1994 shirt, the remarkably designed kit also blends in the element of ‘Naija’. The word itself is printed on the shirt. ‘Naija’ represents new-age exuberance, freshness and pride. In a way, Naija encapsulates a new perspective and a future-focused optimism into ‘the contemporary Nigeria’.
The kit’s torso follows tradition by adopting the team’s signature green colour. The home kit takes inspiration from eagle-wings. It follows a black and white pattern on the sleeves and has a green torso. The crest has been re-coloured to be of a single shade of bright green.
For its away kit, Nike introduced a classic Nigeria full green-strip. Together, the away and home kits strike a good balance with clean aesthetics and rich colours. The travel suit gets better with floral patterns in tones of green. At heart, the look of the kit honors the attitude of the nation, its endearing love for the sport, its infectious charisma, its cool music scene, its food, and its rich heritage and culture.
It comes as no surprise that the kit sold out within minutes of its release. Fans are still scrambling for any opportunity to grab another Naija kit.