Showcasing stories within spaces
Sequoia across the world has thus far been seen as straight jacketed and stoic in nature. Across
their international offices and in India too there has been a conscious shift of reddening their
personality so as to become extremely approachable to every kind of investor that exists today. For
this, it was essential for them to create an office environment that reflects this ease of approach but
at the same time did so not by putting themselves first but by showcasing the successes of their
invested companies and the partnership that they have built over the years with these companies.
The true value of an investment firm is by the success of that company thus making them advocates
of the brand and the promise. In keeping with this, we zeroed in on the stories of these start ups and
the insights they built their businesses on.