Worked across categories for Watanmal (now GB Foods) in Nigeria and Ghana to build strong food brands - Gino and Jago.

dycode

Prepared research briefs, decoded popular culture, consumers and market, and conducted semiotic studies to create strong strategy to grow the business.

Understood the competitive landscape within and across categories and the meaning and belief system for foods in West Africa.

As a partner, we helped realize company's vision across various initiatives including trade fairs, and retail relationships.

dysrupt

Designed for shopper behaviours across 10ft- 5ft- 2ft from shelf and understood drivers and barriers.

Identified the metaphors that would create a cultural connection - for all communication.

We took the CEO and board members through Jago brand Architecture and communication strategy. It was highly appreciated by all and we got a clear go ahead. On behalf of our CEO and board members, we would like to congratulate the team of DY Works for an excellent job done. Anshul Midha, AVP Marketing, GB Foods

dysign

 
Created packaging that took on MNC market leaders, and grew market share across categories. Designed advertising strategy that was break through in the local market.
 

We had to deeply empathise with the Nigerian and Ghanian consumers, understand their kitchens and food - to develop design strategies. The success of these brands happily validates our work. - Imran Patel, Team DY

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An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.

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