Meet Our Team

  • Alpana Parida

    Alpana Parida

    Managing Director

    A graduate of IIM(A) ’85 and St. Stephen’s College, Economics; Alpana has experience in building and growing brands across India and the US. Our toughest critic, she believes that organizations with prima donna personalities are never scaleable. All our attitude is in our work and not necessarily in our personalities.

  • Abhijit Sanyal

    Abhijit Sanyal


    An IIT-IIM educated professional, Abhijit carries 30 years of experience across FMCG, Foods, Lifestyle, Consumer Banking, Alcobev, OTC Pharma, Retail & Telecom Industries – spanning MNCs and Indian Cos. He has spent almost 17 years at Business head, COO, CEO and President levels. His professional life also includes experience in Africa as the Group CEO of a diversified company, having multi-country operations.
    His specialities lie in Business Strategy, General Management., Marketing/Sales, and Consumer Insights. He has spearheaded many successful launches and re-launches across diverse categories. He has also dealt with Startups & Turnarounds.

  • Jagpreet Singh Sandhu DY Works

    Jagpreet Singh Sandhu

    Creative Director

    A graduate in Graphic Design from CSM London, Jagpreet has over 16 years experience in the creative field. He started his career as a visualizer and has constantly challenged himself having worked as a Sound Designer, Script Writer, Conceptualizer, Illustrator and Performance Artist.
    Design Strategy has been the core of his engagement at DY Works which focuses on effective translation of strategic thought into a comprehensive Brand Experience.

  • Ashita Sarin

    Ashita Sarin

    Vice President, Consumer Practice

    A Design Management graduate from The Parsons School of Design, NY; she is most passionate about “brand” and “brand-ing”. Ashita was previously at Landor Associates where she partnered with clients such as P&G, American Express, Taj, The Tata Group, Mahindra, HCC, India Bulls and The Park. At DY Works, she looks forward to be able to deliver value to the client consistently, which she sees both as a challenge and an opportunity, wherein one must participate in the “guts” of the consumer while delivering great design solutions.

  • Anirudh Singh

    Anirudh Singh

    Associate Creative Director

    With Architecture background and a Masters in Design from IDC, IIT Bombay – Anirudh bring to the team 10 years of rich experience in exhibition, retail & experience design and visual communication & interaction design.

  • Priyanka Shah

    Priyanka Shah

    Business Development Head

    Extremely structured in her thinking and approach, Priyanka brings equal amounts of passion and analytical thinking to the table. With 7.5 yrs of experience, she conceptualized a workshop based naming tool -Identikit. Priyanka is considered our Brand Naming expert.

  • Tukaram Karve

    Tukaram Karve

    Studio Head

    Starting off his career as a Visualizer, Tukaram, a graduate in Applied Art (B.F.A.) from Marathwada University, has been one of the founding members of DY Works. With over 25 years of experience in the creative field, he has constantly challenged himself to gain expertise in different aspects of design and print technology which makes him an all-rounder with expertise in design and pre-press services including illustration, image touch-up, image recreation, spot color separation, artwork, printing support, color management, mock-ups and photography. As Studio Head at DY Works, he efficiently guides an able team in all these tasks and processes that help a brand come to life.

  • Suranjana Ghosh, Business Head, Consumer Practice, DY Works

    Suranjana Ghosh

    Associate Vice President, Consumer Practice

    Suranjana has over 14 years of experience in Marketing and Brand Communications. She has worked in various FMCG and Broadcast Media brands (L’Oréal, Kellogg, British Broadcasting Corporation and CNBC-TV18), where her roles have spanned Brand and Product Management, Marketing Strategy and Communication Development. Suranjana has helmed high-impact consumer and trade campaigns and delivered several successful product and show launches, across diverse audiences – Consumer, B2B and Digital, in India and the UK. A Masters in Advertising and Communication Management from Symbiosis Institute of Business Management (Pune), she also holds a Certification in Digital Marketing, from New York University. An avid reader and traveller, she has a keen interest in developing mobility solutions through technology, for people with disabilities.

  • Tarun Kalra, Consumer Practice, DY Works

    Tarun Kalra

    Business Head, Consumer Practice

    Tarun has an MBA from University of Sao Paulo, Brazil and over 6 years of experience in hospitality where he led customer experience, loyalty marketing and brand management. His last stint before DY Works was at a Brazilian advertising agency as a Strategy Advisor. Tarun speaks fluent Portuguese, some French and is passionate about business strategy, new media and social enterprises

  • Snehal Agrawal, Consumer Practice, DY Works

    Snehal Agrawal

    Business Head, Consumer Practice

    A passionate and meticulous individual, Snehal strives to find business relevance while offering design and strategic solutions to clients. In her tenure of over half a decade, she has handled varied projects involving brand strategy, brand creation, packaging, retail intervention etc for clients like HUL, Future Group, Marico, VST, Cargill and others. Unearthing insights from the ever-evolving consumer excites her

  • Imran Patel

    Imran Patel

    Associate Creative Director

    A commerce graduate who went against the grain and learnt graphic design; he joined DMA 8 years ago as one of it’s live-wires, and continues to be one. His experience across a range of media, both consumer and corporate, is the driving force behind his work. Even today, after 11 years, he has not forgotten that most essential of creative faculties – curiosity; and that is his strength. He does all this whilst continuing to be our resident encyclopedia.

  • Shraddha Ganwani, Business Head, Consumer Practice, DY Works

    Shraddha Ganwani

    Business Head, Consumer Practice

    Analytical and focused in her approach, she strives to contribute towards the growth of brands she is associated with. With almost 5years of experience, Shraddha has worked on clients such as HUL, Amul, TATA Chemicals, Mother Dairy, Sanofi, Somaiya Corp andothers. She is very curious about people and our culture and constantly seeks insights that help create positive business impact. She is apost graduate in Communication Management from SIMC, Pune and prior to DY Works had a brief stint at DDB Mudra Group where she worked closely on brand strategy and new business development. She loves reading, traveling and dancing.

What keeps us going

  • Semiotics





  • Brands


    Culture Studies