A brand is the sum total of all the touchpoints with the customer. At DY Works – we strategically craft that in-person experience by embedding brand values and personality in the touchpoint while ensuring key messaging and functionality.
We understand shopper behaviour as the shopper scans, searches, spots, seeks information and selects a product.
The consumer engagement changes across these stages. We understand that retail requires a strategy that goes beyond putting advertising lines on FSUs sourced from vendors.
A good retail branding strategy engages and converts consumers where it matters the most.