With over 50 official languages and 500 regional dialects, India has several different countries within its boundaries. Understanding the Indian consumer as an individual microcosm is the single biggest challenge for any brand.
DY Works truly understands these cultural nuances and can help your brand navigate this minefield. Our knowledge and expertise stems from a thorough reading and analysis of the Indian mindset to develop a relevant positioning for the Indian market. Our offering includes entry strategy, communications, identifying points of contact and personal interaction that are at the intersection of culture and the product or service awareness.
With an understanding of over 300 brands that has impacted a consumer base of over 700 million consumers, nobody understands the Indian consumer mindset across segments and regions like DY Works does.
At DY Works, we partner with businesses looking for well-thought and meaningful strategy and design work. Connect with us to learn more.