Brand Architecture

Brand architecture, an integrated process of brand building is not just about graphics and hierarchy. It’s the establishment, management and marketing of brand relationships between a parent brand and a family of sub-brands.

Brand architecture allows a symbiotic relation where both the parent brands and sub-brands can co-exist parallely and/or in conjunction. Organizations often find themselves with diversifying portfolios due to a series of expansions, ventures, mergers and acquisitions etc. This leads to unmanageable variations and new versions of existing and new brand identities.

By designing clear and simple brand architecture, you ensure your organization is aligned to a unified goal and its core values. It bequeaths a legacy that helps build equity, minimizes customer confusion and provide synergy into the business proposition. Companies today are constantly about earning short term gains, willing to take short cuts. But Marvel is looking at the bigger picture and has a vision of building a better future. Marvel recognizes that luxury today has moved from being a commodity to being a Personalized Experience.

Marvel

Redifining Luxury For Logo And Creating Brand Architecture

Companies today are constantly about earning short term gains, willing to take short cuts. But Marvel is looking at the bigger picture and has a vision of building a better future. Marvel recognizes that luxury today has moved from being a commodity to being a Personalized Experience.

The task was to manifest this vision in the behaviour of the company. Everything that goes into creating the building, before it comes into existence forms the back story. The Marvel story is powerful because it is not just about the ethos of the product, but about the organization as well. Luxury with responsibility – an inside out approach with intelligent design.

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