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When you light a diya or the candle – you place it on the ground. or on a balcony.You light it ritualistically, bending down. It is an act of reverence, of piety. As we pour ghee/ oil in the diya, we pay homage. The diya/ candle is what you light in temples – before god. And so, the replication of the ritual brings the divine into our homes.

Now, all of a sudden – Chinese lamps have flooded the market. Ornamental, hung from the top; are much like party festoons.You no longer need to bow or sit – but indeed stand and stretch. The form itself takes it away from a symbol of devotion to one of decoration. It changes Diwali as we have known it.

Alpana Parida
A graduate of IIM(A) ’85 and St. Stephen’s College, Economics; Alpana has experience in building and growing brands across India and the US. Our toughest critic, she believes that organizations with prima donna personalities are never scaleable. All our attitude is in our work and not necessarily in our personalities.
About the Author

Alpana Parida

Alpana Parida

A graduate of IIM(A) ’85 and St. Stephen’s College, Economics; Alpana has experience in building and growing brands across India and the US. Our toughest critic, she believes that organizations with prima donna personalities are never scaleable. All our attitude is in our work and not necessarily in our personalities.

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