In this cut and paste world, of borrowed models and methodologies; we are looking for the impossible – the original thinker! One who is willing to unlearn and relearn – continuously.
Given our mantra – building brands in culture and building culture in brands – we are looking for people who are willing to truly understand what farmer aspirations are. Not simply a recording of what they buy and do and say – but decode what shifts are taking place in their deep belief systems.
We are looking for people who want to understand what ‘tough’ means to the Indian truck driver and what ‘fun’ means to the Indian child. Not simply some market research GIGO stuff – but truly understands the deeper distilling of the first principles of fun. And what the residual, dominant and emerging discourses are.
We are looking for people not content to be thinking in their ivory towers – but getting their hands dirty, experimenting and seeing what works.
We are looking for people who are not just handling innovations – but want to work on creating innovation culture in client organizations. Who understand relevant drivers and motivators of behavior to create true shift that lasts.
We are looking for people who are interested in not just exploring ideas – but in creating opportunities that impact. Disproportionately.
We are looking for people who bring multidisciplinary approaches with domain expertise in any of the following- Graphic design, UI/UX, experience design, brand strategy, sociology, behavioural
We are looking for people who love what they do. Else leave.
We are looking for people who can focus because of the chaos – not inspite of it.
We are looking for the impossible….