Brand Strategy Blog

On 16th of May, 2014, when it became clear that Narendra Modi, known to the nation as the man behind the progress of Gujarat, has led the BJP to a historic victory (the party has won 282 seats itself, a first since Congress’ win in 1984), even the ones who had predicted the victory for … Read more

  India is a very social country. People love talking, about everything under the sun from rocket science to global economy to what time the neighbour’s daughter returned home the previous night. We love to talk, gossip, discuss and debate with an authority that seems formidable on the subject but rarely has enough substance if … Read more

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