Early 20th century India’s vibrant pop culture

Rajan Luthra

13-08-2017

An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.
If being ‘in-shape’ keeps us so occupied today, it’s rather intriguing to have a glimpse of the visuals that spoke to our great-great-grand parents more than century ago.

A recently concluded month-long exhibition at Mumbai’s Bhau Daji Lad Museum curated by the renowned art and culture historian Jyotindra Jain was a pool of stimulating visuals – calendars, postcards, prints and insert cards. Mapping culture through visuals goes beyond advertisements.

An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.
If being ‘in-shape’ keeps us so occupied today, it’s rather intriguing to have a glimpse of the visuals that spoke to our great-great-grand parents more than century ago.

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A recently concluded month-long exhibition at Mumbai’s Bhau Daji Lad Museum curated by the renowned art and culture historian Jyotindra Jain was a pool of stimulating visuals – calendars, postcards, prints and insert cards. Mapping culture through visuals goes beyond advertisements.

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An indistinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.
If being ‘in-shape’ keeps us so occupied today, it’s rather intriguing to have a glimpse of the visuals that spoke to our great-great-grand parents more than century ago.

A recently concluded month-long exhibition at Mumbai’s Bhau Daji Lad Museum curated by the renowned art and culture historian Jyotindra Jain was a pool of stimulating visuals – calendars, postcards, prints and insert cards. Mapping culture through visuals goes beyond advertisements.

distinguishable clutch of film actresses in varying shades of lime advocate green tea, hoardings hoot healthy oats, popular songs popularize size zero and milk cartons come with measuring tapes.
If being ‘in-shape’ keeps us so occupied today, it’s rather intriguing to have a glimpse of the visuals that spoke to our great-great-grand parents more than century ago.

A recently concluded month-long exhibition at Mumbai’s Bhau Daji Lad Museum curated by the renowned art and culture historian Jyotindra Jain was a pool of stimulating visuals – calendars, postcards, prints and insert cards. Mapping culture through visuals goes beyond advertisements.

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