Affiliates

Cultures transcend boundaries. So do we. Our affiliations with semioticians globally allow us to bring in cross-cultural insights as well as identify international brand strategies.

Gabriela Pedranti – Semiotica Studio, Spain

Gabriela Pedranti – Semiotica Studio, Spain

Founder of Semiotica Studio, Gabriela Pedranti is BA in Communications from the University of Buenos Aires and a post graduate on Literary Criticism. She has been trained in the art of translation and interpreting and has worked closely with and for the academics. A teacher and published author of semiotics and cultural studies, she manages projects and operations of Semiotica Studio in Spain.

 


Ximena Tobi – Semiotica Studio, Argentina

Ximena Tobi – Semiotica Studio, Argentina

Co-founder of Semiotica Studio, Ximena Tobi is a thorough academician. She holds degrees in communications sciences, semiotics and discourse analysis from the University of Buenos Aires. She has an extensive experience across media industry and has published over 10 research papers across topic like social media, communication, media and semiotics. She manages Semiotica Studio Argentina.

 


Sarah Jane Johnson – Atehna Brand Wisdom, Canada

Sarah Jane Johnson – Athena Brand Wisdom, USA & Canada

Sarah studied Anthropology, Philosophy and English at McGill University and went on to pursue further studies in English at Cambridge. She is a Riva-trained moderator, and has also been trained in Creative Problem Solving. Sarah worked as an Account Planner at agencies in New York, London, and Toronto which has given her a deep knowledge and rich understanding of the cultural nuances. As a researcher, Sarah has worked in almost every category and with every customer target.

 


Luca Marchetti – Geneva University of Art & Design, France

Luca Marchetti – Geneva University of Art & Design, France

Trained in Semiotics, Social Sciences and Linguistics, Luca Marchetti is a master of Luxury, Brands and Fashion. He has worked with L’Oreal and Vogue Italy as a luxury expert and has several publications to his credit. He is a visiting professor at various design, fashion and communication schools and speaker at renowned semiotics forums. With a sum total of over 90 years of experience, Luca is an exemplary embodiment of how academics can be manifested in consumable ideas.

 


Adeyemi Adegoju - Nigeria

Adeyemi Adegoju – Nigeria

A PhD in Stylistics/Conflict Rhetoric from University of Ibadan, Nigeria, Adeyemi Adegoju is an academician with research focus on semiotics, stylistic criticism and rhetoric. He is a globally published research author and presently teaches Literary Stylistics at the Department of English, Obafemi Awolowo University, Nigeria.

 

 


Vladimir Djurovic – CEO LABBRAND Brand Innovations

Vladimir Djurovic – CEO Labbrand, China

Educated in applied mathematics, engineering and management sciences, Vladimir Djurovic can be safely termed ‘a global innovator’. He has a knack for innovations deeply rooted in cultural insights and strategies based on semiotic studies. An expert in 5 languages including Mandarin, French & Serbian Vladimir has been acknowledged as an Internationalist Agency Innovator. His expertise and insights in the Chinese market are what make him and LABBRAND much sought after partners.

 


Martha Arango – Beyond Research, Sweden

Martha Arango – Beyond Research, Sweden

Martha Arango holds a masters degree in Social Sciences with a specialization in Semiotics from the National Autonomous University of Mexico. She is a dedicated semiotician and has an experience of over 18 years working with research organizations like INRA International Research Associates, Demoskop AB and TNS Research International  Martha is credited as the first person in the country to introduce semiotics in marketing research and added semiotics to Beyond Research’s capabilities in 2107  Beyond Research takes pride in being a small company with big customers specializing in qualitative studies and creative solutions in creating product & communication. With strong roots in psychology, semiotics & ethnology Beyond Research takes research as befitting to its name. They have worked with big Swedish and International clients like Ikea, Swedbank, Saatchi & Saatchi to name a few.


mariane-cara-comunicara-brazil

Mariane Cara – Comunicara, Brazil

Founder of Comunicara, consultancy company based in Brazil, Mariane Cara is a PhD in Communication and Semiotics from PUC-SP Sao Paulo. With a background in design and fashion, Mariane is a classic balance of cognitive and analytical functioning. Her deep understanding of media, digital landscape and local cultural nuances will help us expand our brand strategies to Lat-Am markets.