About

Several minds with varied thoughts, different talents with distinct abilities but one obsession. Our aim is to build strong brands that stand against competition, win market shares and build growth.

Founded in 1997 as DMA Branding and later merged with Yellow design as DY Works, we have grown to become the largest brand strategy firm in Asia Pacific. Today we hold the record of being the first institutional brand strategy firm in India.

DY Works stands for excellence in strategy and design. We believe that if we bring in creative thinking processes and pursue original and organic thinking, ordinary people can do extra-ordinary things. All our attitude is in our work and not necessarily in our personalities. We use semiotics to both, decode markets and consumers and encode brands through design. DY Works builds brands rooted in culture.

While we theorize linguistically, consumers make decisions visually. At DY Works, we bridge the divide between solid marketing thinking and market research and analysis to create design solutions that resonate deeply within consumers’ hearts – to drive behavior change, brand preferences & ultimately market shares.

We are in the midst of permanent and profound changes in the cultural and consumer landscape of the world, remodeling consumer attitudes and expectations. Technology is driving society at a pace unparalleled in history, creating new ways of thinking, interrelationships and global awareness. Today’s consumers are blasé, questioning, promiscuous, seeking the new – constantly. The fleeting attention spans are a way of life, and brands that banked on loyalty are finding it hard to predict next years sales figures. At the same time, in an increasingly bewildering world, there is comfort and stability in the established. This seeming contradiction requires a fine understanding of juxtaposing the old with the new to create blow out opportunities for brands.

If you do things the same way, you will get the same results. Creative thinking can help find lasting and hi-impact solutions to marketing issues. We also believe creativity in not the premise of the ‘diva’ creative director. With extensive creative stimulus and the use of diverse and tested lateral thinking techniques, we provide out of the box solutions that WORK. We are not ‘attached’ to our design but are focused on the impact on the market and the consumer.