January 2017

Monthly Archives

  • Is Packaging just a box?

    In my earlier days as a design student, I had the notion that Packaging means just an esthetically appealing device to invite a purchase. It didn’t interest me much as it seemed secondary to me and I was attracted towards brand identities, which also carried the fame for designers. Today its not the same, the … Read more

  • eCommerce Players: Same offerings, different emotions.

    Ecommerce is that juiciest slice of the retail pie of which everybody wants a bite. Over the last 5 years the sector has consistently clocked double digit growth figures. With 300 million active internet users (and growing), ecommerce in India is still at an approximate 1.7% of the total retail sales (by revenue). The telecom … Read more

  • Why Dangal is an important film

    My bond with Aamir Khan started when I was very young. Before Dravid and Michael Jackson, he was my first real celebrity role model. When I was a child, I remember getting fired up by Jo Jeeta Wohi Sikandar, punching my first in the air when Aamir beat up the goondas in Hum hain Rahi … Read more