December 2016

Monthly Archives

  • What is “phygital” and why you should care about it

    People move seamlessly between the physical and the digital world. Shouldn’t your consumer experience too? A four-step model shows how to create a better experience [Image by Gerd Leonhard under Creative Commons. Image cropped from original] Tennis fans were in for a slightly different experience at the 2016 US Open Tennis Championships. Even as they followed the … Read more