November 2015

Monthly Archives

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    Packaging Trends 2015 – New Structures

    In the hustle and bustle of daily life, the consumer is bombarded by stimuli and requires eye-catching and innovative structures to draw his/her attention. New structures also address consumer needs of convenience through sippy bottle tops, rejuvenate existing products to premium offerings and create new modes of consumption. Convenience and product appeal The structure today … Read more

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    Packaging Trends 2015 – White is Right

    The colour white has always been associated with purity and goodness. As a country full of colour and dynamism, the colour white provides a sense of calm and cleanliness. In the West, the colour white is extensively used in minimalism and in gourmet renditions of food. As the Indian consumer travels and exposes himself to … Read more

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    Packaging Trends 2015 – Visual Cues

    “Beauty lies in the eyes of the beholder” and while this largely holds true, it does not stop companies from ensuring that their beauties look even more beautiful before they are picked off the shelves. Matte is the new diamond While ‘shine and shiny’ has always appealed to the Indian consumer, it is the matte … Read more

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    Packaging Trends 2015 – Individual Packaging

    Consumers have become picky today and have started living the “Consumer is King” tagline to the T. Everyone wants something special and dub tailed just to their taste. As spend on daily items increases, consumers seek experiences that are personalized and “special”. Premium products are ways that “I can treat myself and make everyday special.” … Read more

  • Marketing Innovation Curve

    #futureofmarketing

    Speaking to a bunch of 22 bright fellows of the #StartUpLeadership at #AvendusCapital last Saturday, I was struck by how market opportunities were sighted. With products and services ranging from offering E-Commerce capability to merchants in Meerut, to fashion rental, to in-home healthcare services – none of the ideas had been arrived at through traditional … Read more

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    Packaging Trends 2015 – The Old and The New of Formats

    Traditional “in-home” consumption items such as ladoos, cookies and bhel are now being packaged for mass consumption, in convenient formats. As the Indian consumer gets busier, he/she does not have time to buy vegetables, cut and clean them. As a result, packaging has now moved into preparatory food items as well. Various food items are … Read more